Handelspsychologie : eine Einführung
Hans-Otto Schenk
| Year of publication: |
1995
|
|---|---|
| Authors: | Schenk, Hans-Otto |
| Publisher: |
Göttingen : Vandenhoeck & Ruprecht |
| Subject: | Handelsmanagement | Retail management | Marketing | Wirtschaftspsychologie | Economic psychology | Einzelhandel | Retail trade | Werbepsychologie | Psychology of advertising | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 347 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| ISBN: | 3-525-03168-8 ; 3-8252-1899-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000917487