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The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
Hughes, Arthur M. - 2003
Persistent link: https://www.econbiz.de/10004778983
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The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database
Hughes, Arthur M. - 1996 - 2., rev. ed
Persistent link: https://www.econbiz.de/10004307405
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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Hughes, Arthur M. - 1994
Persistent link: https://www.econbiz.de/10004191132
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The complete database marketer : tapping your customer base to maximize sales and increase profits
Hughes, Arthur M. - 1991
Persistent link: https://www.econbiz.de/10004244977
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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Hughes, Arthur M. - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004693295
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Strategic database marketing
Hughes, Arthur M. - 2012 - 4. ed.
Persistent link: https://www.econbiz.de/10009497750
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Strategic database marketing
Hughes, Arthur M. - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10004858074