The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
Year of publication: |
2003
|
---|---|
Authors: | Hughes, Arthur Middleton |
Publisher: |
New York [u.a.] : McGraw-Hill |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Description of contents: | Table of Contents [gbv.de] |
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