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Marketinginformationssystem
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Aufsatzsammlung
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Kundenbetreuung
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Blattberg, Robert C.
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Neslin, Scott A.
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Report / Marketing Science Institute. Research Program. Working Paper
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Salesforce Compensation : insights from management science
Coughlan, Anne T.
;
Sen, Subrata K.
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1986
Persistent link: https://www.econbiz.de/10004772113
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2
THE ECONOMY IN TRANSITION / ED. BY ROBERT C. BLATTBERG. WITH A FOREWORD BY HAROLD S. GENEEN
Blattberg, Robert C.
(
contributor
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1976
Persistent link: https://www.econbiz.de/10004007576
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3
The marketing information revolution
Blattberg, Robert C.
(
contributor
)
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1994
Persistent link: https://www.econbiz.de/10004196983
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4
Sales promotion : concepts, methods, and strategies
Blattberg, Robert C.
;
Neslin, Scott A.
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1990
Persistent link: https://www.econbiz.de/10004086189
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5
Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.
;
Getz, Gary
;
Thomas, Jacquelyn S.
-
2001
Persistent link: https://www.econbiz.de/10004613146
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6
Database Marketing : analyzing and managing customers
Blattberg, Robert C.
;
Kim, Py·ong-do
;
Neslin, Scott A.
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2008
Persistent link: https://www.econbiz.de/10004908427
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