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Promotional Strategy
Engel, James F.; Wales, Hugh G.; Warshaw, Martin R. - 1971 - Rev. ed. [2. print.]
Persistent link: https://www.econbiz.de/10004353950
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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1991 - 7. ed.
Persistent link: https://www.econbiz.de/10004111092
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Introduction to marketing management : text and cases
Rewoldt, Stewart Henry; Warshaw, Martin R.; Scott, … - 1969
Persistent link: https://www.econbiz.de/10004671165
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Changing Perspectives in marketing management
Warshaw, Martin R. (contributor) - 1962
Persistent link: https://www.econbiz.de/10004637117