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The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.
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Berthon, Pierre
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Watson, Richard T.
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1996
Persistent link: https://www.econbiz.de/10004307399
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Business-to-business marketing : a strategic approach
Morris, Michael H.
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Pitt, Leyland F.
;
Honeycutt, Earl D.
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2001
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3. ed.
Persistent link: https://www.econbiz.de/10004731403
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