The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
by Leyland Pitt, Pierre Berthon and Richard Watson
| Year of publication: |
1996
|
|---|---|
| Authors: | Pitt, Leyland F. ; Berthon, Pierre ; Watson, Richard T. |
| Publisher: |
Henley-on-Thames |
| Extent: | 27 Bl. : graph. Darst. |
|---|---|
| Series: | Henley working paper : HWP. - Henley-on-Thames. - Vol. 96,07 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004307399