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Essentials of media planning : a marketing viewpoint
Barban, Arnold M.; Cristol, Steven M.; Kopec, Frank J. - 1993 - 3. ed.
Persistent link: https://www.econbiz.de/10004227037
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The internet and the mass media
Küng, Lucy (contributor) - 2008
Persistent link: https://www.econbiz.de/10004908959
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Cultural barriers to the success of foreign media content : western media in China, India and Japan
Rohn, Ulrike - 2010
Persistent link: https://www.econbiz.de/10004954270
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Lebenswelten sind Medienwelten
1990
Persistent link: https://www.econbiz.de/10004071327
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Interpreting audiences : the ethnography of media consumption
Moores, Shaun - 1993
Persistent link: https://www.econbiz.de/10004179457
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Young offenders and the media : viewing habits and preferences
Hagell, Ann; Newburn, Tim - 1994
Persistent link: https://www.econbiz.de/10004252364
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Planning and managing public relations campaigns
Gregory, Anne - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004775494
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Planning and managing public relations campaigns : a strategic approach
Gregory, Anne - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004956621
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Perspektiven der Medienwirtschaft : Kompetenz - Akzeptanz - Geschäftsfelder ; DeMeS., Development of Media Services
Szyperski, Norbert (contributor) - 1999
Persistent link: https://www.econbiz.de/10004555183