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WebMining for profitability : e-business optimization
Mena, Jesus - 2001
Persistent link: https://www.econbiz.de/10004689969
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Web log mining als Instrument der Marketingforschung : ein systemgestaltender Ansatz für internetbasierte Märkte
Bensberg, Frank - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004611515
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Applications of data mining to electronic commerce
Kohavi, Ron (contributor) - In: Data mining and knowledge discovery : DMKD Vol. 5, nr. 1/2 : Special issue (2001)
Persistent link: https://www.econbiz.de/10004731448
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Mining the web : transforming customer data into customer value
Linoff, Gordon S.; Berry, Michael J. A. - 2001
Persistent link: https://www.econbiz.de/10004750060
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Das Kunden-Kartell : die neue Macht des Kunden im Internet
Cole, Tim; Gromball, Paul - 2000
Persistent link: https://www.econbiz.de/10004606598
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The 24 hour society
Kreitzman, Leon - 1999
Persistent link: https://www.econbiz.de/10004557411
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Net worth : shaping markets when customers make the rules
Hagel, John; Singer, Marc - 1999
Persistent link: https://www.econbiz.de/10004567216
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The emerging high tech consumer : a market profile and marketing strategy implications
Reddy, Allan C. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004359605
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Internetnutzung aus Konsumentensicht : eine qualitativ-empirische Untersuchung auf handlungstheoretischer Basis
Roll, Oliver - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004480589
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On-line customers : identifying store, product and consumer attributes which influence shopping on the Internet
Kunz, Michelle B. - 1997
Persistent link: https://www.econbiz.de/10004596417