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New product and brand management : marketing engineering applications
Lilien, Gary L.; Rangaswamy, Arvind - 1999
Persistent link: https://www.econbiz.de/10004139884
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Jahrbuch Markentechnik
Wiesbaden : Gabler - 1995; 1997/98(1997) -
Persistent link: https://www.econbiz.de/10004383123
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Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No Names)
Meffert, Heribert; Bruhn, Manfred - 1984
Persistent link: https://www.econbiz.de/10004660616
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Citizen brands : putting society at the heart of your business
Willmott, Michael - 2001
Persistent link: https://www.econbiz.de/10004731630
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Branding : a practical guide to planning your strategy
Randall, Geoffrey - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004777609
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Nation branding : concepts, issues, practice
Dinnie, Keith - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004894639
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Sonic branding : an introduction
Jackson, Daniel M. - 2003
Persistent link: https://www.econbiz.de/10004663642
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(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël - 2001 - Repr.
Persistent link: https://www.econbiz.de/10004720584
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Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
Gilmore, Fiona - 2003
Persistent link: https://www.econbiz.de/10004775667
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Sekundärrohstoffe im Rahmen der umweltökonomischen Gesamtrechnungen : Arbeitsunterlage
Priem, Joachim; Wettig, Eberhard - 1995
Persistent link: https://www.econbiz.de/10004316861