Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
Year of publication: |
2003
|
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Authors: | Gilmore, Fiona |
Publisher: |
London : ProfileBooks |
Subject: | Product management | Brand name products | Marketing | Markenpolitik | Wettbewerbsstrategie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Healey, Matthew, (2008)
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(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël, (2001)
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Branding for dummies : [discover a dynamic system for brand creation and management]
Chiaravalle, Bill, (2007)
- More ...
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Brand Shanghai: harnessing the inner force of people and place
Gilmore, Fiona, (2008)
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Brand warriors China : creating sustainable brand capital
Gilmore, Fiona, (2003)
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Brand warriors : corporate leaders share their winning strategies
Gilmore, Fiona, (1997)
- More ...