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Öffentlichkeitsarbeit oder Journalismus? : Zum Einfluß im Mediensystem
Baerns, Barbara - 1985
Persistent link: https://www.econbiz.de/10009586073
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Improved business planning using competitive intelligence
Vella, Carolyn M.; MacGonagle, John J. - 1988
Persistent link: https://www.econbiz.de/10009587110
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Environmental scanning and business strategy
Lester, Ray (contributor); Waters, Judith (contributor) - 1989
Persistent link: https://www.econbiz.de/10004086887
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Strategic planning for public relations
Smith, Ronald D. - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004799775
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Strategisches PR-Management
Schüller, Birgit - 1991
Persistent link: https://www.econbiz.de/10004112376
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Issues management in strategic planning
Renfro, William L. - 1993
Persistent link: https://www.econbiz.de/10004182467
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Strategic planning for public relations
Smith, Ronald D. - 2002
Persistent link: https://www.econbiz.de/10004710999