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Qualitative research : good decision making through understanding people cultures and markets
Keegan, Sheila
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2009
Persistent link: https://www.econbiz.de/10004392575
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Re-defining qualitative research within a business context : 'emergent inquiry', integrating research and business strategy
Keegan, Sheila
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2008
Persistent link: https://www.econbiz.de/10008687662
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