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Grocery revolution : the new focus on the consumer
Kahn, Barbara E.
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McAlister, Leigh
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1997
Persistent link: https://www.econbiz.de/10004356259
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The impact of price promotions on a brand's market share, sales pattern, and profitability
McAlister, Leigh
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1986
Persistent link: https://www.econbiz.de/10004622936
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