Choice models for buyer behavior
Ed.: Leigh McAlister
| Year of publication: |
1982
|
|---|---|
| Other Persons: | McAlister, Leigh (contributor) |
| Publisher: |
Greenwich, Conn. [u.a.] : JAI Pr. |
| Subject: | Entscheidungstheorie | Aufsatzsammlung | Verbraucherverhalten | Modell |
| Extent: | XVIII, 349 S. : graph. Darst. |
|---|---|
| Series: | Research in marketing : a research annual / Suppl.. - Greenwich, Conn. [u.a.] : JAI Press. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-89232-267-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004059944