Narrow search
Showing 1 - 10 of 18
Cover Image
Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument der Bedeutungsmessung
Sattler, Henrik - 1991
Persistent link: https://www.econbiz.de/10004102845
Cover Image
Der Wert von Marken (brand equity)
Sattler, Henrik - 1994
Persistent link: https://www.econbiz.de/10004245046
Cover Image
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10004315123
Cover Image
Appropriability of product innovations : an empirical analysis for Germany
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404148
Cover Image
Methods for measuring consumers' willingness to pay
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004719799
Cover Image
Wie robust sind Methoden zur Präferenzmessung?
Hartmann, Adriane - 2002
Persistent link: https://www.econbiz.de/10004404149
Cover Image
Credibility of product-preannouncements : an international empirical comparison
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404150
Cover Image
Evaluation of the financial value of brands
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404174
Cover Image
Commercial use of conjoint analysis in Germany, Austria, and Switzerland
Hartmann, Adriane - 2002
Persistent link: https://www.econbiz.de/10004439756