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Digital strategies in the pharmaceutical industry
Lerer, Leonard; Piper, Mike - 2003
Persistent link: https://www.econbiz.de/10004766400
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Pain killer marketing : how to turn customer pain into market gain
Stiehl, Chris; DeVries, Henry J. - 2008
Persistent link: https://www.econbiz.de/10004911610
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A healthy business : a guide to the global pharmaceutical industry
Greener, Mark - 2001
Persistent link: https://www.econbiz.de/10004900949
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Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz ; mit 41 Tabellen
Harms, Fred (contributor) - 2008 - 2., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10004924922
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OTC-Marketingmanagement : neue Schwerpunkte in Marketing und Vertrieb
Breuer, Robert (contributor) - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004597347
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Total R&D management : strategies and tactics for 21st century healthcare manufacturers
Dabbah, Roger - 1999
Persistent link: https://www.econbiz.de/10004417906
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Continuous improvement in the healthcare manufacturing industry : a practical guide
Bland, Valerie - 2000
Persistent link: https://www.econbiz.de/10004512822
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Leading biotechnology alliances : right from the start
Sapienza, Alice M.; Stork, Diana; Lombardino, Joseph G. - 2001
Persistent link: https://www.econbiz.de/10004778819
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Valuing pharmaceutical companies : a guide to the assessment and evaluation of assets, performance and prospects
Beynon, Karen; Porter, Andrew D. - 2000
Persistent link: https://www.econbiz.de/10004850806
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Profits before people? : ethical standards and the marketing of prescription drugs
Weber, Leonhard J. - 2006
Persistent link: https://www.econbiz.de/10004863265