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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Hatch, Mary Jo; Schultz, Majken - 2008 - 1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004909257
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Image und PR : kann Image Gegenstand einer Public Relations-Wissenschaft sein?
Armbrecht, Wolfgang (contributor) - 1993
Persistent link: https://www.econbiz.de/10004911551
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The global corporate brand book
Morley, Michael - 2009
Persistent link: https://www.econbiz.de/10004940014
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10004907979
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Sticks & stones : how digital business reputations are created over time and lost in a click
Weber, Larry - 2009
Persistent link: https://www.econbiz.de/10004909367
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Effective apology : mending fences, building bridges, and restoring trust
Kador, John - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004932889
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Radically transparent : monitoring and managing reputations online
Beal, Andy - 2008
Persistent link: https://www.econbiz.de/10004899117
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Public relations
Jefkins, Frank William - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10004346562
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Blog wild! : how everyone can go blogging
Wibbels, Andy - 2006
Persistent link: https://www.econbiz.de/10004505241
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Inside the mind of the stakeholder : the hype behind stakeholder pressure
Steger, Ulrich (contributor) - 2006
Persistent link: https://www.econbiz.de/10004869945