Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
by Mary Jo Hatch, Majken Schultz
| Year of publication: |
2008 ; 1. ed., 1 HB print.
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|---|---|
| Authors: | Hatch, Mary Jo ; Schultz, Majken |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Unternehmen | Markenpolitik | Unternehmenskultur | Image | Business names | Corporate image |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 266 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7879-9830-1 ; 0-7879-9830-3 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004909257