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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip
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Jain, Dipak
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Suvit Maesincee
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2002
Persistent link: https://www.econbiz.de/10004747526
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Principles of pricing : an analytical approach
Vohra, Rakesh V.
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Krishnamurthi, Lakshman
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2012
Persistent link: https://www.econbiz.de/10009601151
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