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Thinking about social life
Sandelands, Lloyd E.
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2003
Persistent link: https://www.econbiz.de/10004830888
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Kellogg on advertising & media
Calder, Bobby J.
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Kellogg School of Management <Evanston, Ill.>
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2008
Persistent link: https://www.econbiz.de/10004910988
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Kellogg on marketing
Tybout, Alice M.
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Calder, Bobby J.
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2010
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2nd ed.
Persistent link: https://www.econbiz.de/10008688001
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