Kellogg on marketing
Year of publication: |
2010 ; 2nd ed.
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Other Persons: | Tybout, Alice M. (contributor) ; Calder, Bobby J. (contributor) |
Publisher: |
Hoboken, N.J. : Wiley |
Subject: | Marketingpolitik | Marketing. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Masterson, Rosalind, (2010)
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Basic marketing : a marketing strategy planning approach
Perreault, William D., (2011)
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Connecting with consumers : marketing for new marketplace realities
Kimmel, Allan J., (2010)
- More ...
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Distinguishing Constructs from Variables in Designing Research
Calder, Bobby J., (2020)
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Tybout, Alice M., (2010)
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Confirmatory versus comparative approaches to judging theory tests
Sternthal, Brian, (1987)
- More ...