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Srivastava, Rajendra K.
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Kim, Namwoon
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Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Using market diffusion models for developing and assessing marketing strategies
Kim, Namwoon
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1993
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[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004327961
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Analytic approaches to product and marketing planning : the 2. conference
Srivastava, Rajendra K.
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1982
Persistent link: https://www.econbiz.de/10004137773
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Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
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1991
Persistent link: https://www.econbiz.de/10004176858
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