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Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10004182877
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Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Peppers, Don; Rogers, Martha - 1997
Persistent link: https://www.econbiz.de/10004321457
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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Peppers, Don; Rogers, Martha; Dorf, Bob - 1999 - Reprint.
Persistent link: https://www.econbiz.de/10004566766
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2004
Persistent link: https://www.econbiz.de/10004421891
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The one to one manager : real-world lessons in customer relationship management
Peppers, Don; Rogers, Martha - 2002 - 1. currency paperback ed.
Persistent link: https://www.econbiz.de/10004457809
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The one to one future : building relationships one customer at a time
Peppers, Don; Rogers, Martha - 1997 - 1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
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One to one, B2B : customer development strategies for the business to business world
Peppers, Don; Rogers, Martha - 2001
Persistent link: https://www.econbiz.de/10004604211
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Return on customer : creating maximum value from your scarcest resource
Peppers, Don - 2005
Persistent link: https://www.econbiz.de/10004828048
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The one-to-one future : building business relationships one customer at a time
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10004571164
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Extreme trust : honesty as a competitive advantage
Peppers, Don; Rogers, Martha - 2012
Persistent link: https://www.econbiz.de/10009662627