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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan; Mauborgne, Renée - 2005
Persistent link: https://www.econbiz.de/10004814587
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Stratégie océan bleu : comment créer de nouveaux espaces stratégiques
Kim, W. Chan; Mauborgne, Renée - 2008
Persistent link: https://www.econbiz.de/10004910419
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Stratégie océan bleu : comment créer de nouveaux espaces stratégiques
Kim, W. Chan; Mauborgne, Renée - 2010
Persistent link: https://www.econbiz.de/10008911692
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The Pacific challenge in international business
Kim, W. Chan (contributor) - 1987
Persistent link: https://www.econbiz.de/10004791386