Stratégie océan bleu : comment créer de nouveaux espaces stratégiques
W. Chan Kim ; Renée Mauborgne
| Alternative title: | Blue ocean strategy <franz.> |
|---|---|
| Year of publication: |
2008
|
| Authors: | Kim, W. Chan ; Mauborgne, Renée |
| Publisher: |
Paris : Pearson/Village Mondial |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 272 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| Notes: | Aus d. Engl. übers. |
| ISBN: | 978-2-7440-6317-6 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://www.econbiz.de/10004910419