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The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T. - 1996
Persistent link: https://www.econbiz.de/10004307399
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Data management : an organizational perspective
Watson, Richard T. - 1996
Persistent link: https://www.econbiz.de/10004261180
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A study of group decision support system use in three and four-person groups for a preference allocation decision
Watson, Richard T. - 1987
Persistent link: https://www.econbiz.de/10004113321
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Electronic commerce : the strategic perspective
Watson, Richard T. (contributor) - 2000
Persistent link: https://www.econbiz.de/10004599457
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Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004731403