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Constructing effective questionnaires
Peterson, Robert A. - 2000
Persistent link: https://www.econbiz.de/10004580172
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Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905
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The future of US retailing : an agenda for the 21st century
Peterson, Robert A. (contributor) - 1992
Persistent link: https://www.econbiz.de/10004135601
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Modern American capitalism : understanding public attitudes and perceptions
Peterson, Robert A.; Albaum, Gerald; Kozmetsky, George - 1990
Persistent link: https://www.econbiz.de/10004104879
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Electronic marketing and the consumer
Peterson, Robert A. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004343110
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.
Persistent link: https://www.econbiz.de/10004347365
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2004 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908
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TRENDS IN CONSUMER BEHAVIOR RESEARCH / ROBERT A. PETERSON
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10004616005
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Models for innovation diffusion
Mahajan, Vijay; Peterson, Robert A. - 1985 - 1. print.
Persistent link: https://www.econbiz.de/10004618292
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed.
Persistent link: https://www.econbiz.de/10004769903