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Marktonderzoek in Belgiƫ : theorie en praktijk
Spruijt, Nicole
;
De Pelsmacker, Patrick
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1992
Persistent link: https://www.econbiz.de/10004223157
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Marketing communications
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
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2004
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2. ed.
Persistent link: https://www.econbiz.de/10004454098
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3
Integrated marketing communications : a primer
Kitchen, Philip J.
;
De Pelsmacker, Patrick
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2004
Persistent link: https://www.econbiz.de/10004787481
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4
Marketing communications
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
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2001
Persistent link: https://www.econbiz.de/10004777703
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5
Foundations of marketing communications : a European perspective
De Pelsmacker, Patrick
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2005
Persistent link: https://www.econbiz.de/10004831679
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6
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
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2007
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3. ed.
Persistent link: https://www.econbiz.de/10004876211
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7
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10004956662
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