Foundations of marketing communications : a European perspective
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
| Year of publication: |
2005
|
|---|---|
| Authors: | De Pelsmacker, Patrick |
| Other Persons: | Geuens, Maggie (contributor) ; Van den Bergh, Joeri (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Communication in marketing | Europe | Marketing | Kommunikationsstrategie | Unternehmen | Marktkommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 328 S. : Ill., graph. Darst. 19cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-70386-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004831679