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The design of things to come : how ordinary people create extraordinary products
Vogel, Craig M.; Cagan, Jonathan; Boatwright, Peter - 2005 - 1. print.
Persistent link: https://www.econbiz.de/10004845844
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Built to love : creating products that captivate customers
Boatwright, Peter; Cagan, Jonathan - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10008728267
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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity
Kamakura, Wagner A.; Russell, Gary J. - 1991
Persistent link: https://www.econbiz.de/10004134432
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004557815
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 1998
Persistent link: https://www.econbiz.de/10004362723