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Decision criteria for new product acceptance and success : the role of trade buyers
MacLaughlin, Edward W.; Rao, Vithala R. - 1991
Persistent link: https://www.econbiz.de/10004113107
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The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
Rao, Vithala R.; Steckel, Joel H. - 1995
Persistent link: https://www.econbiz.de/10004252898
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Analysis for strategic marketing
Rao, Vithala R.; Steckel, Joel H. - 1998
Persistent link: https://www.econbiz.de/10004362747
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Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul Edgar; Rao, Vithala R. - 1972
Persistent link: https://www.econbiz.de/10004573672
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The role of price in individual utility judgements : development and empirical validation of alternative models
Rao, Vithala R.; Gautschi, David A. - 1982
Persistent link: https://www.econbiz.de/10004164477
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Handbook of pricing research in marketing
Rao, Vithala R. (contributor) - 2009
Persistent link: https://www.econbiz.de/10004935714