Decision criteria for new product acceptance and success : the role of trade buyers
Year of publication: |
1991
|
---|---|
Authors: | MacLaughlin, Edward W. ; Rao, Vithala R. |
Publisher: |
New York, NY [u.a.] : Quorum Books |
Subject: | Produktentwicklung | Akzeptanz |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David, (2011)
-
Aral, Sinan, (2011)
-
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha, (2011)
- More ...
-
Public policy implications of the role of channel intermediaries in new product acceptance
McLaughlin, Edward, (1988)
-
Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I., (2007)
-
McLaughlin, Edward, (1990)
- More ...