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Marketing on the Web : empirical studies of advertising and promotion effectiveness
Dahlén, Micael
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2001
Persistent link: https://www.econbiz.de/10004610898
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Marketing communications : a brand narrative approach
Dahlén, Micael
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Lange, Fredrik
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Smith, Terry
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2010
Persistent link: https://www.econbiz.de/10004533004
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Creativity unlimited : thinking inside the box for business innovation
Dahlén, Micael
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2008
Persistent link: https://www.econbiz.de/10004923693
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