Marketing communications : a brand narrative approach
Micael Dahlén ; Fredrik Lange ; Terry Smith
| Year of publication: |
2010
|
|---|---|
| Authors: | Dahlén, Micael ; Lange, Fredrik ; Smith, Terry |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Marktkommunikation | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 584 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 548 - 570 |
| ISBN: | 978-0-470-31992-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004533004