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Strategisches Marketing im Sport : Planen mit Checklisten
Freyer, Walter - 1988
Persistent link: https://www.econbiz.de/10004087337
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The market structure of sports
Scully, Gerald W. - 1995
Persistent link: https://www.econbiz.de/10004243684
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Sport public relations and communication
Hopwood, Maria (contributor); Kitchin, Paul (contributor);  … - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10004397317
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Sportgrossveranstaltungen und Fremdenverkehrsmarketing : e. empir. Marketingstudie
Schnedlitz, Peter; Piber, Hannes - 1985
Persistent link: https://www.econbiz.de/10004685445
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Sport promotion and sales management
Irwin, Richard S.; Sutton, William A.; McCarthy, Larry M. - 2002
Persistent link: https://www.econbiz.de/10004720022
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Global sport marketing : contemporary issues and practice
Desbordes, Michel - 2012
Persistent link: https://www.econbiz.de/10009694495
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Nufer, Gerd (contributor); Bühler, André W. (contributor) - 2011 - 2., völlig neu bearb. und wesentl. erw. Aufl.
Persistent link: https://www.econbiz.de/10009617589
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Management et marketing du sport : du local au global
Bouchet, Patrick (contributor) - 2005
Persistent link: https://www.econbiz.de/10004864644
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The elusive fan : reinventing sports in a crowded marketplace
Rein, Irving J.; Kotler, Philip; Shields, Ben - 2006
Persistent link: https://www.econbiz.de/10004866707
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Sports and entertainment marketing
Kaser, Kenneth; Oelkers, Dotty Boen - 2008 - 3. ed., student ed.
Persistent link: https://www.econbiz.de/10004886540