The elusive fan : reinventing sports in a crowded marketplace
Irving Rein ; Philip Kotler ; Ben Ryan Shields
| Year of publication: |
2006
|
|---|---|
| Authors: | Rein, Irving J. ; Kotler, Philip ; Shields, Ben |
| Publisher: |
New York, NY : McGraw-Hill Professional |
| Subject: | Marketing | Sport | Soziologie | Sports spectators | Sports | Public relations |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 345 p. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-145409-8 |
| Classification: | Sportsoziologie, Sportpsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004866707