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Design and marketing of new products
Urban, Glen L.; Hauser, John Richard - 1993 - 2. ed.
Persistent link: https://www.econbiz.de/10004190674
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Produktmanagement in Nonprofit-Organisationen
Hassemer, Konstantin - 1994
Persistent link: https://www.econbiz.de/10004162912
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Branding
Randall, Geoffrey - 1997
Persistent link: https://www.econbiz.de/10004323362
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Managing business interfaces : marketing, engineering, and manufacturing perspectives
Chakravarty, Amiya K. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004264932
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Product policy : concepts, methods, and strategy
Wind, Yoram - 1982
Persistent link: https://www.econbiz.de/10004761405
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Product management
Lehmann, Donald R. - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004817404
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Branding : a practical guide to planning your strategy
Randall, Geoffrey - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004777609
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The product manager's field guide : practical tools, exercises, and resources for improved product management
Gorchels, Linda - 2003
Persistent link: https://www.econbiz.de/10004781992
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New product success stories : lessons from leading innovators
Thomas, Robert J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10004247819
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Brands & gaming
Nichols, David (contributor) - 2006
Persistent link: https://www.econbiz.de/10004851996