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Bijmolt, Tammo H. A.
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Research memorandum / Institute of Economic Research, Faculty of Economics, University of Groningen
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
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Wedel, Michel
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1993
Persistent link: https://www.econbiz.de/10004322601
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Multidimensional scaling in marketing : towards integrating data collection and analysis
Bijmolt, Tammo H. A.
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1996
Persistent link: https://www.econbiz.de/10004367438
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