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Ebrands : building an internet business at breakneck speed
Carpenter, Phil - 2000
Persistent link: https://www.econbiz.de/10004557814
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Sonic branding : an introduction
Jackson, Daniel M. - 2003
Persistent link: https://www.econbiz.de/10004663642
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A new brand world : 8 principles for achieving brand leadership in the 21st century
Bedbury, Scott; Fenichell, Stephen - 2002
Persistent link: https://www.econbiz.de/10004747505
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The infinite asset : managing brands to build new value
Hill, Sam; Lederer, Chris - 2001
Persistent link: https://www.econbiz.de/10004695858
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Erfolgsfaktor Markenname : wie Unternehmen gute Markennamen entwickeln, etablieren und schützen
Bugdahl, Volker - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004845511
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009694935
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Der Name der Marke : wie Markennamen aus Produkten erst Marken machen
Drißner, Corinna - 2006
Persistent link: https://www.econbiz.de/10004885436
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BrandNameChange : Strategien für den erfolgreichen Markennamenwechsel
Hamer, Hans H. - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10008913125
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004943015