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Viral Marketing im E-Business
Leonardi, Jean-Manuel - 2008
Persistent link: https://www.econbiz.de/10004925234
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WebMining for profitability : e-business optimization
Mena, Jesus - 2001
Persistent link: https://www.econbiz.de/10004689969
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Web log mining als Instrument der Marketingforschung : ein systemgestaltender Ansatz für internetbasierte Märkte
Bensberg, Frank - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004611515
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Applications of data mining to electronic commerce
Kohavi, Ron (contributor) - In: Data mining and knowledge discovery : DMKD Vol. 5, nr. 1/2 : Special issue (2001)
Persistent link: https://www.econbiz.de/10004731448
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Mining the web : transforming customer data into customer value
Linoff, Gordon S.; Berry, Michael J. A. - 2001
Persistent link: https://www.econbiz.de/10004750060
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eMarket : Wochenmagazin für Online-Marketing und E-Commerce
München : Europa-Fachpresse-Verl. - 2000,20.Wo. - 2002,6.Wo.; 2002,Apr.-Okt.
Persistent link: https://www.econbiz.de/10004752545
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E-commerce : business. technology. society
Laudon, Kenneth C.; Traver, Carol Guercio - 2012 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009497396
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Das Kunden-Kartell : die neue Macht des Kunden im Internet
Cole, Tim; Gromball, Paul - 2000
Persistent link: https://www.econbiz.de/10004606598
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The 24 hour society
Kreitzman, Leon - 1999
Persistent link: https://www.econbiz.de/10004557411
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Net worth : shaping markets when customers make the rules
Hagel, John; Singer, Marc - 1999
Persistent link: https://www.econbiz.de/10004567216