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Identifying predictors of new product acceptability for selected grocery products
Peterson, Robert A. - 1970
Persistent link: https://www.econbiz.de/10004841164
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Constructing effective questionnaires
Peterson, Robert A. - 2000
Persistent link: https://www.econbiz.de/10004580172
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Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905
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Resource-advantage theory : the development period
Ferrell, Odies C. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008968976
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Understanding functional level decision making at the marketing manufacturing interface : a thesis
Crittenden, Victoria L. - 1989
Persistent link: https://www.econbiz.de/10004098858
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Strategic marketing management cases
Cravens, David W.; Lamb, Charles William; Crittenden, … - 2002 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
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The future of US retailing : an agenda for the 21st century
Peterson, Robert A. (contributor) - 1992
Persistent link: https://www.econbiz.de/10004135601
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Modern American capitalism : understanding public attitudes and perceptions
Peterson, Robert A.; Albaum, Gerald; Kozmetsky, George - 1990
Persistent link: https://www.econbiz.de/10004104879
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Electronic marketing and the consumer
Peterson, Robert A. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004343110
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.
Persistent link: https://www.econbiz.de/10004347365