Strategic marketing management cases
David W. Cravens ; Charles W. Lamb ; Victoria L. Crittenden
| Year of publication: |
2002 ; 7. ed., internat. ed.
|
|---|---|
| Authors: | Cravens, David W. ; Lamb, Charles William ; Crittenden, Victoria L. |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | Case studies | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 685 S. : Ill., graph. Darst. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Previous ed.: 1999 |
| ISBN: | 0-07-242946-1 ; 0-07-112325-3 ; 0-07-242948-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004748456