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The in-store retail experience : a C-E-V approach to consumer shopping activity
Babin, Barry J. - 1991
Persistent link: https://www.econbiz.de/10004158362
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Exploring marketing research
Zikmund, William G.; Babin, Barry J. - 2007 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004502313
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Exploring marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 10. ed., international student ed.
Persistent link: https://www.econbiz.de/10004939659
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Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004947228
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CB
Babin, Barry J.; Harris, Eric G. - 2012 - 3. ed., student ed.
Persistent link: https://www.econbiz.de/10009005727