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Spanning silos : the new CMO imperative
Aaker, David A. - 2008
Persistent link: https://www.econbiz.de/10004922604
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Developing business strategies
Aaker, David A. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10004135592
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Strategic market management
Aaker, David A. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10004137455
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10004087261
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Building strong brands
Aaker, David A. - 1996
Persistent link: https://www.econbiz.de/10004302862
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Strategic market management
Aaker, David A. - 1995 - 4. ed.
Persistent link: https://www.econbiz.de/10004243692
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A. - 2004
Persistent link: https://www.econbiz.de/10004537039
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Developing business strategies
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10004380080
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Developing business strategies
Aaker, David A. - 2001 - 6. ed.
Persistent link: https://www.econbiz.de/10004679753