//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"usbk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand relevance : making compe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategisches Management
12
Marketingforschung
10
Marketing
8
Markenpolitik
6
Strategische Planung
5
Werbung
5
Lehrbuch
4
Management
4
Marketingmanagement
3
USA
3
Unternehmensplanung
3
Markenname
2
Marktforschung
2
Absatzstrategie
1
Aufsatzsammlung
1
Brand name products
1
Business names
1
Internationales Marketing
1
Kapitalisierung
1
Markenartikel
1
Markenwert
1
Marketing research
1
Marketing research.
1
Portfoliomanagement
1
Strategic planning
1
Verbraucherverhalten
1
Wettbewerbsstrategie
1
more ...
less ...
Type of publication
All
Book / Working Paper
45
Type of publication (narrower categories)
All
Bibliographie
1
Language
All
English
27
Undetermined
15
German
3
Author
All
Aaker, David A.
45
Day, George S.
9
Kumar, V.
6
Myers, John Graham
5
Batra, Rajeev
2
Keller, Kevin Lane
2
Joachimsthaler, Erich
1
McLoughlin, Damien
1
Sisodia, Rajendra
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute
2
Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
91
OLC EcoSci
23
RePEc
8
Other ZBW resources
5
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spanning silos : the new CMO imperative
Aaker, David A.
-
2008
Persistent link: https://www.econbiz.de/10004922604
Saved in:
2
Developing business strategies
Aaker, David A.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10004135592
Saved in:
3
Strategic market management
Aaker, David A.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10004137455
Saved in:
4
Managing brand equity : capitalizing on the value of a brand name
Aaker, David A.
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004108696
Saved in:
5
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10004087261
Saved in:
6
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
7
Strategic market management
Aaker, David A.
-
1995
-
4. ed.
Persistent link: https://www.econbiz.de/10004243692
Saved in:
8
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10004537039
Saved in:
9
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004380080
Saved in:
10
Developing business strategies
Aaker, David A.
-
2001
-
6. ed.
Persistent link: https://www.econbiz.de/10004679753
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->