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Introduction to advertising and promotion management
Belch, George E.; Belch, Michael A. - 1990
Persistent link: https://www.econbiz.de/10004092995
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2001 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004609226
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 1998 - 4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2004 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004781985
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2009 - 8. ed., McGraw-Hill internat. ed.
Persistent link: https://www.econbiz.de/10004922128
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009527669
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An exploratory investigation of the products/needs matrix as a methodology for promoting anti-consuming through the determination of product substitutes
Belch, Michael A. - 1976 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004837779
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Advertising : an integrated marketing communication perspective
Belch, George E. (contributor) - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009599777