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ROI in action casebook
Phillips, Jack J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004909640
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Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
Phillips, Jack J.; Breining, M. Theresa; Phillips, … - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004899764
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Investing in people : financial impact of human resource initiatives
Cascio, Wayne F.; Boudreau, John W. - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008828244
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Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Watson, Thomas J.; Noble, Paul - 2005
Persistent link: https://www.econbiz.de/10004824268
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Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Watson, Thomas J.; Noble, Paul - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004890640
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Public relations and social theory : key figures and concepts
Ihlen, Øyvind (contributor) - 2009
Persistent link: https://www.econbiz.de/10004931818
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Evaluation von Public Relations : Dokumentation einer Fachtagung
Korger, Dieter (contributor) - 1997
Persistent link: https://www.econbiz.de/10004000417
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Strategische PR-Evaluation : Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Besson, Nanette Aimée - 2004 - 2., durchges. Aufl.
Persistent link: https://www.econbiz.de/10004856766
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PR-Evaluation : Strategien und Maßnahmen der PR-Evaluation mit dem praktischen Beispiel der Medienresonanzanalyse
Teyfuri, Sara - 2008
Persistent link: https://www.econbiz.de/10004924718