Breaking the measurement and evaluation deadlock: a new approach and model
Year of publication: |
2015
|
---|---|
Authors: | Macnamara, Jim |
Published in: |
Journal of Communication Management. - Emerald Group Publishing Limited, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 19.2015, 4, p. 371-387
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Evaluation | Communication management | Return on investment | Public relations | Measurement | Organization performance |
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