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An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK

Dimitrova, Kristina Krasimirova; MacKay, Steve - In: International Journal of Online Marketing (IJOM) 7 (2017) 2, pp. 23-41

High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been...

Persistent link: https://www.econbiz.de/10012046814

Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective

Kasemsap, Kijpokin - In: International Journal of Social and Organizational … 5 (2016) 2, pp. 66-78

This article aims to provide a critical review of the published literature related to retail marketing strategies and … brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … marketing strategies and technological utilization; international retail marketing strategies in the global retail industry …

Persistent link: https://www.econbiz.de/10012047972

Putting the Italians on bicycles: marketing at Bianchi, 1885-1955

Mari, Carlo - In: Journal of Historical Research in Marketing 7 (2015) 1, pp. 133-158

Purpose – The aim of this paper is to examine marketing practices within the bicycle industry. Design …/methodology/approach – The paper utilizes both primary and secondary sources to provide a retrospective analysis of marketing strategy at the … largest Italian bicycle company. Findings – The paper explains how marketing works at the Bianchi company and provides a …

Persistent link: https://www.econbiz.de/10014873495

Tattooing and brand sponsorship: how far is too far?

Weidner, Kelly; Bal, Anjali; Rains, Samantha; Leeds, … - In: Journal of Product & Brand Management 25 (2016) 4, pp. 387-393

Purpose The purpose of this paper is to explore how consumers view sponsorship tattoos. This study specifically addresses three research questions: first, how consumers view the idea of sponsorship tattooing; second, how the brand of the tattoo alters acceptance of the tattoo; and third, how the...

Persistent link: https://www.econbiz.de/10014897262

Embracing new media in Fiji: the way forward for social network marketing and communication strategies

Khan, Anas; Khan, Riad - In: Strategic Direction 28 (2012) 4, pp. 3-5

‐first century media tool to facilitate marketing activities and reach out to customers more than ever before. Design …/methodology/approach – The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and … and its brands in the market and facilitate marketing activities and communication strategies. Social media networks with …

Persistent link: https://www.econbiz.de/10015010702

Economic crisis and the image of Portugal as a tourist destination: the hospitality perspective

Veiga, Luís - In: Worldwide Hospitality and Tourism Themes 6 (2014) 5, pp. 475-479

financing and venture capital and use digital marketing strategies to reach external markets. Research limitations …

Persistent link: https://www.econbiz.de/10015038203