Shipley, David; Hooley, Graham; Beracs, Jozsef; … - In: Journal of Marketing Practice: Applied Marketing Science 1 (1995) 2, pp. 39-54
The first of several articles on the temporal development of intra‐firm marketing organizations, relates how Hungary … and Poland have progressed strongly towards the free market economic system. However, social and political opposition is …,786 Hungarian and Polish firms, that most existing organizations are inadequate. Marketing orientation is extensive in Hungary but …